Presentation Martin Margiela free essay sample

An accurate analysis of the profile of Moms customers is to use socio-styles. Moms customers are sharing the same vision of fashion, they love refined but minimalist fashion and are avian-sardines. They want to stand out from seasonal trends and they do reject the conventions in fashion: they are rigorists. Two subcultures are mainly represented amongst Moms customers. The Boobsare the new urban upper class, they love wearing brands without showing-off, and it corresponds to the no-logos cult of MM.They love the idea of a confidential luxury and unachieved aesthetics like the nude beauty look of Charlotte Ginsburg for example. Boobs are aware of the environmental issues, they buy organic food and recycle: the idea of making new clothes with old ones is in Moms DNA (Artisan clothes line). More recently, the Hip-Hop subculture started to be represented when the rapper Kenya Nest started to talk about the brand and went on stage with the famous crystal- embellished faces. We will write a custom essay sample on Presentation Martin Margiela or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page The rapper Future even created a song called Martin Marginal.This is quite paradoxical considering that Hip-Hop is all about billing-billing and MM about Belgian minimalism. But we all know that in analyzing trends, there is always a small counter trend to the global trend. It seems that MM discreetly tries to reach new customers and to make Its brand more accessible by sharing Its avian-garish vision of fashion. The collaboration with HM highly increased the brand reputation and the launched of Moms perfume Untitled (sold In all the big department stores) also popularized the brand while keeping Its rigorists and minimalist reputation.